Three men in a casual setting, possibly a cafe or bar, engaged in conversation.
Beyond Blue. Breaking The Stigma Beyond Blue. Breaking The Stigma

A MEN'S MENTAL HEALTH INITIATIVE

Creating Dialogue. Building Community. Offering Support.

For 75 years, our brand has been more than a menswear label—we've been a companion in men's lives, crafting confidence and style. Today, we deepen that commitment with a partnership with Beyond Blue aimed at supporting men's mental health and dismantling the stigma that surrounds it. At the heart of this initiative is our mission to help men lead happier, healthier, and more fulfilling lives—not just through what they wear, but by supporting their mental health and emotional well-being.

Man in a suit sitting at a cafe counter with a cup of coffee

The Blue Shirt Initiative

Mental health is a cornerstone of a fulfilling life, yet many men face challenges in silence. Societal expectations often pressure men to appear strong and unshaken, leading to the suppression of feelings like stress, anxiety, or depression. This stigma can prevent men from seeking help when they need it most.Through the Blue Shirt Initiative, we contribute $10 from the sale of every blue shirt to Beyond Blue’s 24/7 Support Service. This vital resource offers free, confidential support to individuals facing life's challenges, providing immediate assistance whenever it's needed. This initiative is about more than shirts; it's about sparking conversations, showing solidarity, and proving that no man has to face his challenges alone.
Shop The Blue Shirt
$150,000


$10 from the sale of each blue shirt goes directly to Beyond Blue's 24/7 Support Service. Helping provide crucial services for men dealing with mental health issues.

Through The Blue Shirt Initiative, we've contributed $150,000 to Beyond Blue and we've only just begun the fight.

Man wearing a light-colored blazer over a green shirt, standing against a green leafy background.

Recognising Symptoms of Mental Health Issues in Men

Understanding the signs of mental health challenges is crucial for early intervention. 

Common symptoms in men may include: 

Physical Symptoms: 
Constant tiredness, headaches, muscle pains, stomach issues, sleep problems, and significant weight changes.

Emotional Symptoms:
Feelings of failure, worthlessness, or hopelessness, irritability, anger, and mood swings.

Behavioural Changes:
Withdrawing from friends and family, loss of interest in activities once enjoyed, increased use of alcohol or drugs, and neglecting responsibilities. 

Recognising these signs is the first step toward seeking help and fostering a supportive environment.
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"I always thought asking for help was a weakness. But when I finally called Beyond Blue’s support line, it changed my life. That conversation gave me the hope I needed to start rebuilding myself."

- Peter Jackson Staff Member

Understanding The Challenge

These figures on suicide rates, prevalence of mental health conditions and reluctance to seek help highlight the urgent need for initiatives that encourage men to seek support and openly discuss their mental health.

Seven out of nine people who die by suicide every day in Australia are men

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43% of Australian men will experience anxiety or depression at some stage in their lives

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26% of men admit to delaying seeing their GP for help when they needed it

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Who is Beyond Blue?

Who is Beyond Blue?

Beyond Blue is one of Australia's leading mental health organisations, providing support, education, and advocacy to break down barriers around mental health. Their 24/7 Support Service is a lifeline for countless individuals, offering immediate help when it’s needed most.Their mission is clear: to empower Australians to prioritize their mental health and seek support without shame or hesitation. With up to 300,000 contacts annually, Beyond Blue is not just an organisation—they are a movement for hope, connection, and resilience.
Man in a gray suit with a striped shirt and dark tie, standing outdoors.

75 Years of Supporting Men

For three-quarters of a century, we’ve spoken directly to men through our garments, helping them navigate their lives with confidence and ease. This initiative reflects ongoing promise: to be more than a menswear brand. This is our chance to give back to the community that has supported us for decades, tackling a cause that touches so many. Every dollar raised represents a meaningful step toward breaking mental health barriers and providing essential support to those in need.
Beyond Blue Logo

How can you help?
When you purchase a blue shirt from our collection, you’re doing more than stepping up your style game—you’re directly supporting men who need it most. But your involvement doesn’t have to stop there:

Spread the Word: Share the initiative on social media or tell your friends.

Start a Conversation: Ask your friends and family how they’re really feeling.

Donate Directly: Support Beyond Blue with a direct donation to their programs.

Together, we can redefine what it means to be strong, resilient, and truly well-tailored, inside and out.

If you're going through a hard time right now, the Beyond Blue Support Service is free and available 24/7.

If you're going through a hard time right now, the Beyond Blue Support Service is free and available 24/7.

Call 1300 224 636 or visit beyondblue.org.auLearn the importance of mental health and how to manage anxiety & depression.
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